Clientura Website
A promotional website and portfolio for an advertising agency.
The Challenge:
Designing a website for a company whose products are design and branding posed a significant challenge. Finding the balance between creativity and the team’s expertise without veering into clichés was crucial. The goal was to showcase the company’s ideas and works without turning the site into a mere gallery.
The Solution:
The graphical language of the site conveys a sense of technological advancement using AI-generated images. Bold colors create a youthful and dynamic atmosphere. However, the abundance of deep black spaces adds a touch of sophistication, emphasizing the company’s experience and professionalism.
Ein Hemed Website
A commissioned promotional site for Ein Hemed events in the Ben Shemen Forest.
The Challenge:
The primary challenge for me in this project was visual restraint. The venue is rich in colors and textures, and it was easy to get lost among captivating photos, videos, trees, and beautiful flowers. I aimed to create an atmosphere that allows space for people and their stories.
The Solution:
The graphical language I designed for the site made it delicate and light, akin to the bride’s white dress dancing in the green grove. Couples coming to the natural events venue are a unique kind of people seeking open spaces, fresh air, and the enchantment of nature. This is precisely what I aimed to convey through the site, with numerous white spaces evoking the greenery of the forest.
The Bornblum Eretz Israel Synagogues Website
A website showcasing research and archaeological excavations of synagogues in various regions of the country.
