In the digital era, we are accustomed to having all information at our fingertips. Therefore, in the case of communication between schools and parents of young students, it seems most logical to transition to digital means. Solutions like these have existed for some time, with some even initiated by the Ministry of Education itself and mandated for use in various schools.
Nevertheless, many teachers and parents prefer using applications that are not officially designated as the school’s communication medium, such as the popular chat application WhatsApp. From one perspective, “Nilmada” offers a more professional and secure communication experience, while on the other hand, it is more accessible compared to its competitors. Additionally, it provides additional values of educational experiences and a sense of belonging to the school community.
I assumed the following roles designing this app:
User Experience (UX) Designer
Interaction (IxD) Designer
User Interface (UI) Designer
Visual Designer
Interaction Design:
High-fidelity interactive prototypes.
UX/UI Design:
Competitive analysis
User surveys and one-on-one interviews
Personas
User journeys and task flows
Site map
Low-fidelity wireframes
High-fidelity mockups and prototypes
Design system and UI kit
Logo design and branding
Duration: 6 weeks
Tools:
Figma
Miro
Illustrator
Defining Key Differences in Motivations Through Personas
One of my assumptions was that children are also a relevant target audience for the application, but after examination, I realized that this is not accurate. Parents want to stay in the loop despite their busy work schedules and daily routines.
This sitemap illustrates the branching of user types immediately after logging into the system. The framework the site map provides, along with the user insight collected thus far, would guide design decisions moving forward.
By exploring the organization of pages through sketching, I have learned that the most effective approach forward is through a homepage that includes links to all the relevant information for the user.
Analyzing the low-fidelity prototype provided insights into users’ task expectations. Through observing touch and swipe interactions and engaging in discussions about their expectations, I gained clarity on necessary adjustments for developing a comprehensive high-fidelity prototype. Details like consistent iconography for actions and clear navigation paths emerged as crucial components for the design system.
The testing yielded positive results, with testers successfully completing the majority of tasks at a rate of 72% or higher.
In addition to the visual language and UI kit of the application, I created the logo and color palette for it. I aimed to convey the interface’s lightness through colors, shapes, and rounded fonts—speaking the language of children but on their eye level.